Privacy Policy
U.S. Privacy Policy for Lateral Fulfillment
This Privacy Policy complies with U.S. law, including the California Consumer Privacy Act (CCPA) and other applicable state and federal regulations. It governs data collection and usage for www.lateralfulfillment.com and Lateral Fulfillment. All references to Lateral Fulfillment include www.lateralfulfillment.com. By using this website, you consent to the data practices described in this policy.
Information We Collect
We collect personal information that you provide voluntarily and information automatically collected during your interactions with our website.
Personal Information You Provide
You may be required to provide personal information when:- Registering an account.- Placing orders for products or services.- Subscribing to newsletters or offers.- Entering contests or sweepstakes.- Sending us communications, including customer service inquiries.- Providing payment information for purchases.Personal information may include:- Contact details (e.g., name, address, email, phone number).- Payment information (e.g., credit card numbers).- Account credentials (e.g., username, password).- Transaction details (e.g., products purchased, order history).
Information Automatically Collected
We automatically collect certain technical data when you interact with our website, including:- Internet Protocol (IP) address.- Browser type and language.- Device identifiers.- Browsing and search history.- Geolocation information (if enabled on your device).We may use this information for analytical purposes, to improve website performance, and to ensure site security.
How We Use Your Information
Lateral Fulfillment uses the collected data to:- Provide services and process orders.- Improve customer support and product offerings.- Communicate with you about your orders, promotions, or policy updates.- Analyze website usage for enhancements and troubleshooting.We do not sell your personal information to third parties. We may share information with third-party service providers (e.g., payment processors, delivery services) who perform essential business functions on our behalf. These third parties are contractually obligated to protect your data and use it only for the specified services.
Your Rights Under U.S. Law
Under applicable U.S. law, including the CCPA, you have specific rights regarding your personal information:Right to KnowYou have the right to request details about the categories of personal information we collect, the sources of that information, the business purposes for collecting it, and the third parties with whom it is shared. You may also request copies of the specific personal information we have collected about you in the past 12 months.
Right to Delete
You may request the deletion of your personal information, subject to certain exceptions under U.S. law. We may deny your request if the information is necessary to:- Complete transactions or fulfill a contract with you.- Detect security incidents, protect against fraud, or prosecute violators.- Comply with legal obligations.- Ensure the functionality and safety of the website.
Right to Opt-Out of Sale
Although Lateral Fulfillment does not sell personal information, you have the right to opt out of any potential future sale of your personal information under CCPA regulations.
Right to Non-Discrimination
Lateral Fulfillment will not discriminate against you for exercising any of your data rights. This means we will not deny services, charge different prices, or provide a different level of service based on your data-related choices.
How to Exercise Your Rights
To exercise your rights under U.S. law, you may contact us by:- Emailing us at jorge.perez@lateralfulfillment.com.- Submitting a request through our website www.lateralfulfillment.com For verification purposes, we may ask you to provide specific details about your identity and interactions with us. We will confirm receipt of your request within 10 business days and aim to fulfill requests within 45 days, as required by law.
Sharing Information with Third Parties
Lateral Fulfillment only shares personal information with trusted third parties for specific purposes such as:- Processing payments.- Fulfilling product deliveries.- Managing promotions and customer support.These service providers are legally required to maintain the confidentiality of your information and use it solely for the agreed-upon services.
Data Security
Lateral Fulfillment takes the security of your personal information seriously. We implement industry-standard measures, such as:- Secure Sockets Layer (SSL) encryption for sensitive data transmission.- Restricted access controls.- Regular security audits and vulnerability assessments.While we strive to protect your data, no method of transmission over the Internet is entirely secure. By using our services, you acknowledge and accept the risks inherent in data transmission.Data RetentionWe retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. If you request deletion of your data, we will securely dispose of it, subject to legal retention requirements.
Children’s Privacy
Lateral Fulfillment does not knowingly collect personal information from children under the age of 13. If we become aware of such collection, we will take steps to delete the information promptly. Parents or guardians who believe their child’s information has been collected without consent should contact us immediately at jorge.perez@lateralfulfillment.com.
Do Not Track (DNT) Signals
Lateral Fulfillment’s website does not respond to Do Not Track (DNT) signals. However, we honor your privacy preferences under applicable U.S. privacy laws, such as CCPA.
E-mail Communications and Opt-Out
Lateral Fulfillment may send you marketing and promotional communications by email. If you no longer wish to receive these communications, you may opt out by:- Following the unsubscribe link in any promotional email.- Contacting us at jorge.perez@lateralfulfillment.com
Changes to This Privacy Policy
Lateral Fulfillment reserves the right to modify this policy as needed to comply with changes in laws and best practices. We will notify you of any significant changes by:- Sending a notice to the email address provided in your account.- Posting a prominent notice on our website.Your continued use of our services after any modifications indicates your acceptance of the revised policy.
Contact Information
If you have any questions or concerns about this Privacy Policy or your personal information, please contact us at:Lateral Fulfillment Email: jorge.perez@lateralfulfillment.com Address: 8721 Puerto Belo, Laredo TX 78045-6221